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Fashion, like the other creative industries, plays a vital role in London’s economic success. Our aim is to protect its global reputation as a hotbed of world class established and emerging design talent and also as a dynamically inventive and cutting edge destination. It is essential we do everything we can to support the fashion industry so it comes through the downturn stronger as well as exciting and innovative

As for the low light, I did not like the strange exaggerated skirting. I am usually a fan of big skirts, but up close, they looked disfiguring. I also didn’t care much for the tweed section of the show, I don’t really get the tweed swimsuit. The jury’s still out on the fur, part of me was quite taken with the idea of a cropped fur jumper, and then part thought it was all a little excessive

There has also been a push to get more international journalists involved and covering the shows. Which is great, as LFW could do with a more global coverage.

The thirty-one designers were told to create an item of clothing that they thought Hello Kitty would wear if she were one of the fashion pack. The designers included Giles, Sinha Stanic, Opening Ceremony, Zimmerman, Elie Saab, Herve Leger by Max Azria and Emanuel Ungaro as well as many others. They have all sketched and created a range of outfits, the pictured illustration is Elie Saab’s interpretation.